“The Search for Flat Stanley’s Next BIG Adventure” Contest
OFFICIAL RULES

No purchase necessary to enter or win.  Void where prohibited. Many will enter. Few will win. Parent’s permission must be obtained before entering.

1. How it Works:  “The Search for Flat Stanley’s Next BIG Adventure” Contest (the “Contest”) begins 12:01 a.m. Eastern Time (“ET”) October 19, 2009 and ends 11:59 p.m. ET November 30, 2009 (“Contest Period”).  Submit your story and Flat Stanley for an opportunity to win a prize (see prize details below).   

2. Eligibility:  Contest is open only to legal residents of the fifty (50) United States and the District of Columbia who are between the ages of 7 and 12, as of October 19, 2009.  YOU MUST OBTAIN YOUR PARENT’S OR LEGAL GUARDIAN’S CONSENT BEFORE ENTERING.  Children of employees of Adventures by Disney Travel Services, Inc., HarperCollins Publishers, Trust u/w/o Richard C. Brown, a/k/a Jeff Brown f/b/o Duncan Brown (collectively, “Sponsors”), Trymark Consulting Group, L.L.C., and their respective parents, affiliates, subsidiaries, advertising and promotion agencies, retailers, distributors and suppliers, and the immediate families (spouse, parents, children and siblings and their respective spouses, regardless of where they reside) and individuals living in the same households of any of the foregoing individuals, whether or not related, are ineligible to participate or win a prize.  Void where prohibited by law.  Subject to all applicable federal, state and local laws and regulations.

3. How to enter:  During the Contest Period, log on to www.flatstanleybooks.com/adventuresbydisney and follow the directions provided to do each of the following:
(1) Download and print out your destination entry pack, which will include an Entry Form, a Flat Stanley, background, clothing and accessories.
(2) Color/embellish each piece and attach Flat Stanley and his accessories to the background. Colors and embellishments may not be photos, cut-outs from magazines or created digitally or using any computer software. Flat Stanley should be colored/embellished using arts and crafts materials, such as yarn, buttons, sand, markers, crayons, glitter or paint.
(3) Write a story of one-hundred fifty (150) words or less about Flat Stanley’s adventure in the destination chosen using information provided on the web site and your own creativity.
(4) Have your parent or legal guardian complete and sign the Entry Form.
(5) Mail Flat Stanley, story and Entry Form (collectively, the “Entry”) in an envelope with proper postage affixed to: Trymark Consulting Group, “The Search for Flat Stanley’s Next BIG Adventure” Contest, P.O. Box 6394, Parsippany, NJ 07054.

Stories should focus on describing Flat Stanley’s adventure in the selected continent or country destination.  All writing portions of Entries must be in the form of a story.  Entries submitted in other forms such as poems or songs will be void.  All Entries must be postmarked by November 30, 2009 and received by December 7, 2009 to be considered.  Stories will be accepted in English only.  Entries generated by mechanical means and entries by any means which subvert the entry process are void.  Limit one (1) Entry per child for the entire Contest Period.  If multiple Entries are received from any child, only the first such Entry will be considered.  All Entries become the property of the Sponsors and will not be returned.  Except as otherwise provided herein, Sponsors will not enter into any correspondence with an entrant regarding an Entry.

Entry Requirements:
Entry must be entrant’s own original work (excluding the Flat Stanley template and information and materials provided on the Contest website for use in the Contest) without assistance of any other individual and may not contain profanities or obscenities nor depict Sponsors unfavorably.  Entry may not contain, as determined by the Sponsors, in their sole discretion, any content that: (i) appears to duplicate any other submitted Entries; (ii) defames, misrepresents or contains disparaging remarks about other people or companies; (iii) contains trademarks, logos, or trade dress owned by others (with the exception of the Flat Stanley template and the information and materials provided on the Contest website for use in the Contest); (iv) contains any personal identification; (v) contains copyrighted materials owned by others (with the exception of the Flat Stanley template and the information and materials provided on the Contest website for use in the Contest); (vi) features the image or likeness any person or third party; or (vii) violates any law.  Entries must be consistent with the public images of Sponsors and must not defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or property rights or any other third party rights, recognizing, however, that the Entries may include the Flat Stanley template and information and materials provided on the Contest website for use in the Contest.  Sponsors reserve the right in their sole discretion to disqualify any Entry it determines does not comply with these requirements or these Official Rules.  

4. Judging:  Entries will be divided into three (3) age groups (7-8, 9-10 and 11-12) (each, an “Age Group”).  All eligible Entries received for each Age Group will be judged by qualified judges from an independent judging organization.

All eligible Entries received for each Age Group will be judged equally on the following criteria (collectively, the “Judging Criteria”) to select one (1) Grand Prize winner for each applicable Age Group:
1)    Creativity and imagination in representation of Stanley in submitted story (25%)
2)    Inclusion of information/facts/activities in story from destination selected (25%)
3)    Overall creativity of clothing, accessories and background selected in Flat Stanley picture (50%)

In the event of a tie for any Age Group, an additional, “tie-breaking” judge will determine the winning Entry for the applicable Age Group based on the Judging Criteria.  Decisions of judges are final and binding.  Sponsors reserve the right to not award a prize for any Age Group if, in their sole discretion, they determine they have not received a sufficient number of qualified eligible Entries for that Age Group.

Ownership/Use of Entries:  By entering, each entrant (and his/her parent or legal guardian) warrant and represent that Entry is entrant’s own original work (excluding the Flat Stanley template and information and materials provided on the Contest website for use in the Contest), has not been previously published, that entrant owns or otherwise controls all of the rights to Entry (excluding any Sponsor owned trademarks and materials) and that Entry does not violate any law, regulation or any right of any third-party.  By submitting an Entry, each entrant (and his/her parent or legal guardian) unconditionally assign and transfer to Sponsors all rights, title, interest and claim, which he/she now has or may in the future have to the Entry or any element(s) therein.  Upon request, an entrant and/or an entrant’s parent or legal guardian will execute and deliver to Sponsors such further documents as Sponsors may reasonably request to evidence, confirm, perfect and record Sponsors’ rights hereunder, including, without limitation, documents relating to court approval.  Each entrant (and his/her parent or legal guardian) further acknowledge that the Entry is derived from intellectual property owned by the Sponsors and that the Sponsors have authorized the entrant to use such intellectual property solely for the purpose of entering the Contest and expressly prohibit its use for any other purpose.  Sponsors and their respective designees shall have the right to edit, reproduce, publish, use, adapt, exploit, modify, distribute or dispose of any Entry, online, in print, film, television, or in any other media now or hereafter known throughout the world in perpetuity without compensation, notification or approval of entrant (and his/her parent or legal guardian) or any third party.

5. Prize Details:  There are three (3) Grand Prizes, one (1) per Age Group, consisting of one (1) of the following nineteen (19) Adventures by Disney 2010 season Vacations (choice is made by Grand Prize Winner):

•    “Alpine Magic” Vacation to Stresa, Zermatt and Lake Lucerne for 9 Days/8 Nights (Approximate Retail Value (“ARV”) $17,216 - $23,416).

•    Central Italy “Bella Italia” Vacation to Sorrento and Florence for 8 Days/7 Nights (ARV $16,616 - $21,406).

•    Hollywood “Backstage Magic” Vacation to Hollywood and The Disneyland® Resort for 6 Days/5 Nights (ARV $10,496 - $16,316).

•    “Enchanted China” Vacation to Beijing, Chengdu, Guilin, Shanghai and Hong Kong for 13 Days/12 Nights (ARV $24,046 - $29,856).

•    Australia “Discovery Down Under” Vacation to Great Barrier Reef, Ayers Rock (Uluru) and Sydney for 10 Day/9 Nights (ARV $21,176 - $27,256).

•    Ireland “The Emerald Isle” Vacation to Dublin, Killarney and Shannon for 8 Days/7 Nights (ARV $15,546 - $20,006).

•    Ecuador “Treasures of the Galapagos” Vacation to Quito, Otavalo Valley, and the Galapagos Islands for 10 Day/9 Nights (ARV $21,386 - $28,736).

•    Northern California “Golden Path to Yosemite” Vacation to Lake Tahoe, Yosemite and San Francisco for 8 Days/7 Nights (ARV $13,526 - $19,586).

•    England And France “Cities of Knights and Lights” Vacation to London and Paris for 7 Days/6 Nights (ARV $17,296 - $21,546).

•    Peru “Sacred Valleys and Incan Cities” Vacation to Sacred Valley, Machu Picchu, Cusco and Lima for 9 Days/8 Nights (ARV $13,986 - $18,736).

•    Wyoming “Quest for the West” Vacation to Jackson, Yellowstone National Park and Grand Teton National Park for 7 Days/6 Nights (ARV $12,716 - $16,336).

•    Glacier National Park and Canadian Rockies Vacation to Montana and Alberta, Canada for 8 Days/7 Nights (ARV $13,966 - $18,926).

•    Mid-Atlantic “Spirit of America” Vacation to Philadelphia, Washington D.C., and Williamsburg for 8 Days/7 Nights (ARV $10,766 - $13,186).

•    “Safari to South Africa” Vacation to Cape Town, George, Knysna and Kapama Game Reserve for 12 Days/11 Nights (ARV $22,076 - $31,436).

•    Grand Canyon “Southwest Splendors” Vacation to Sedona, Grand Canyon National Park and Moab for 8 Days/7 Nights (ARV $11,126 - $14,056).

•    Alaska “Taming the Last Frontier” Vacation to Fairbanks, Denali National Park & Reserve, Kenai Peninsula for 8 Days/7 Nights (ARV $16,466 - $20,266).

•    Germany “Once Upon a Fairytale” Vacation to Heidelberg, The Fairytale Route, Rothenburg and Munich for 9 Days/8 Nights (ARV $15,726 - $18,976).

•    Italy “Viva Italia” Vacation to Rome, Tuscany and Venice for 9 Days/8 Nights (ARV $17,686 - $22,016).

•    Costa Rica “Path to Pura Vida” to San José, Arenal, Quepos and Manuel Antonio National Park for 7 Days/6 Nights (ARV $16,646 - $20,216).

Each Grand Prize consists of a complete Adventures by Disney vacation for winner and up to three (3) guests, as fully described at www.adventuresbydisney.com (and incorporated herein by reference), as well as roundtrip coach class air transportation from a major U.S. gateway airport (or international gateway airport if required by trip selection) nearest winner’s residence to the starting location of the land package and from the final location of the land package back to the airport or origin.  No additional layovers, extensions or modifications are included. Grand Prize winner and guest(s) must travel together on the same tour and on the same dates.  Details provided on website for any trip are subject to change at Sponsors’ sole discretion.

The land package includes: participation in the specified guided group travel experience with a group of up to forty (40) individuals total; services of two (2) Adventure Guides; local experts; on-tour luggage handling; transportation within the land package; gratuities for bellmen, housekeepers, drivers, activity providers and dining room staff; scheduled meals; entertainment and activities (which vary by land package); hotel accommodations in: (a) one (1) double occupancy room for parties of two (2) or less; and (b) up to two (2) double occupancy rooms for parties of three (3) or more depending on party mix, availability and land package; and taxes associated with the foregoing. See Adventures by Disney website www.adventuresbydisney.com for details on the aforementioned, which vary by land package.

Not included in the Grand Prize are any and all taxes (including, without limitation, state and federal income taxes) and the reporting consequences thereof, associated with the use, acceptance, and participation in the Grand Prize (except those stated above); luggage handling between home and airport; meals, activities and ground transportation not expressly included in land package; gratuities for two (2) Adventures Guides; customs and immigration fees; passport and visa costs; travel protection insurance; excess luggage fees; laundry service; alcoholic beverages not expressly included in land or air package; merchandise, souvenirs, etc; spa services and other optional activities; local and long-distance telephone calls, additional taxes may apply which are not included in the vacation package and any other costs and expenses associated with prize acceptance and use not specified herein as being provided.  

General Prize Details:  Once Grand Prize winner has selected an Adventures by Disney Vacation, it may not be changed.  Actual value of each Grand Prize Package may vary based upon location of departure city, destination location and dates of travel.  If winner chooses a less valuable Adventures by Disney Vacation, he/she will not be compensated for the difference in value between the chosen Adventures by Disney Vacation and the most expensive Adventures by Disney Vacation listed.  Travel must be made through Sponsors’ agent, on a carrier of Sponsors' choice.  Each winner and his/her guest(s) must travel together on same itinerary.  If a winner resides within a 100-mile radius of destination location, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided for difference in prize value.  Prize will be awarded to minor winner’s parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein and such minor must accompany parent or legal guardian on trip as one of his/her guests.  

Each guest (or parent or legal guardian of minor guest) must execute and return a travel release, liability release, and, except where prohibited, a publicity release.  Each guest (excluding the winner) must be of legal age of majority in his/her state of residence (and at least 18), unless accompanied by a parent or legal guardian.  All guests under age 18 at the time of travel must be accompanied by a parent or legal guardian at all times.  If a potential winner is unable to travel on dates specified by Sponsors, the applicable Grand Prize Package will be forfeited and Sponsors will have no further obligation to such winner and time permitting, Sponsors may award applicable Grand Prize Package to the next runner up for the applicable Age Group(s) in its sole discretion.  Each winner and his/her guest(s) are responsible for obtaining all required travel documents and taking any travel related precautions, including, without limitation, passports, visas and inoculations prior to travel.  Travel dates are to be determined by Sponsors, certain blackout dates and restrictions may apply.  Travel must take place in the 2010 calendar year on dates specified by Sponsors.  Sponsors reserve right to change dates.  Certain travel restrictions may apply.  Maximum ARV of all prizes: $94,308.00.  Destinations are subject to change without notice.  Adventures by Disney booking, cancellation policies and terms and conditions apply. Itineraries and departure dates may be changed, cancelled or discontinued at any time and without prior notice.  Various minimum age requirements and recommended ages, as well as size and age requirements apply while on the selected trip, please see www.AdventuresByDisney.com for any additional restrictions.  All travel is subject to change without notice.  All prize details are at the sole discretion of the Sponsors.  Prizes are not transferable, redeemable for cash, or substitutable except by Sponsors, which reserve the right, at its discretion to substitute a prize, or portion of prize, with one of comparable or greater value.  

In addition to the Grand Prize Package, Sponsors reserve the right to use the first name of any of the three (3) Grand Prize winners in a future “Flat Stanley” book, but have no obligation to do so, without payment of any additional consideration to such winner.  In the event the first name of any Grand Prize winner is used, Grand Prize winner (and his/her parent or legal guardian) will be notified prior to such use.
        
6. Notification:  Potential winners (and their parents or legal guardians) will be notified by telephone, mail and/or e-mail and will have seven (7) days from date of initial notification to respond to such notification.  The parent/legal guardian of each potential winner will be required to execute and return an Affidavit of Eligibility/Liability and, unless prohibited, a Publicity Release form within fourteen (14) days of date of issuance.  Fully-executed documents should be returned via certified mail to: Trymark Consulting Group, “The Search for Flat Stanley’s Next BIG Adventure” Contest, P.O. Box 295, Gainesville, VA  20156.  In the event of noncompliance with these Official Rules, the inability to contact a potential winner within the stated time period, the return of any notification as undeliverable, the failure to respond to notification within the specified time period or if required documents are not executed and returned within the specified time period, prize may be forfeited and at Sponsors’ discretion, awarded to the next runner up for the Age Group at issue.    

7. General Rules:  This Contest shall be governed by New York substantive and procedural law, without giving effect to any choice of law or conflicts of laws rules or provisions (whether of the State of New York or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than the State of New York.  By participating in this Contest, entrants (and their parents or legal guardians) irrevocably consent that New York courts shall have personal jurisdiction over any dispute or litigation arising from or relating to this Contest and that venue shall only be in the federal or state courts of New York.  By participating, entrants (and their parents or legal guardians) agree as follows:  a) to abide by these Official Rules, and to the decisions of Sponsors and the judges, which shall be final and binding in all respects; b) to the use of their names and/or likenesses and/or biographical data by Sponsors and their respective designees for advertising, promotional and other purposes in any and all media now or hereafter known throughout the world in perpetuity at discretion of Sponsors without compensation, permission or notification (except where prohibited by law); and c) that Sponsors, Trymark Consulting Group, L.L.C., and their respective parents, affiliates, subsidiaries, advertising and promotion agencies, retailers, distributors and suppliers, and each of their respective officers, directors, shareholders, agents, and employees (collectively, the “Released Parties”) shall have no liability and shall indemnify and hold harmless the Released Parties from and against any damage, loss or injury resulting, in whole or in part, directly or indirectly, from participation in this Contest, violation of these Official Rules, the use or misuse of any prize (including any travel/activity related thereto) or Released Parties’ use of any rights granted herein.  Released Parties are not responsible for lost, interrupted or unavailable network, server, cable, satellite, Internet Service Provider (ISP) or other connections, miscommunications, failed phone, computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, or other problems or errors related to participation in the Contest whether typographical, printing, human, mechanical, computer, electronic or otherwise relating to or in connection with the Contest, including, without limitation, errors or problems which may occur in connection with the administration of the Contest, the processing or judging of Entries, the announcement of the prizes or in any Contest-related materials or for any damage to entrant’s or other person’s computer hardware or software as a result of participation.  Released Parties are not responsible for Entries or mail that are late, lost, stolen, damaged, incomplete, inaccurate, undelivered, illegible, postage due, misdirected, or delayed.  Persons found tampering with or abusing any aspect of this Contest or who are in violation of these Official Rules as solely deter¬mined by the judges will be disqualified and all associated Entries will be void.  In the event the Contest is compromised by virus, bugs, non-authorized human inter¬vention or other causes which corrupt or impair the administration, security, fairness or proper play of the Contest, Sponsors reserve the right in its sole discretion to suspend or terminate the Contest (or any portion thereof) and/or terminate the participation of any entrant (and void his/her Entry) whose conduct potentially compromises the Contest and, if terminated, at Sponsors’ discretion, judge all eligible, non-suspect Entries received for the Age Categories at issue up to time of such action using the judging procedure outlined above.

8. Winners’ List:  The names of the winners (available after December 30, 2009) and/or a copy of these Official Rules may be obtained by mailing a self-addressed, stamped (#10) envelope to: “The Search for Flat Stanley’s Next BIG Adventure” Contest – Winners/Rules (please specify which), P.O. Box 295, Gainesville, VA  20156, for receipt no later than March 1, 2010.

9. Sponsors:  Adventures by Disney Travel Services, Inc., P.O. Box 61010, Anaheim, CA 92803-1010, HarperCollins Publishers, 10 East 53rd Street, New York, NY 10022, and The Trust u/w/o Richard C. Brown, a/k/a Jeff Brown f/b/o Duncan Brown, c/o Kneerim and Williams at Fish and Richardson, 225 Franklin Street, Boston, MA 02110-2804.

10. Promoter:  Trymark Consulting Group, L.L.C., P.O. Box 295, Gainesville, VA  20156.